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http://www.creativeadawards.com/diesel-be-stupid-advertising-campaign/
Diesel Ad
The advertisements feature fashionably, attractive young people. Their behavior can be characterized as sexual, risky or nonsensical. Unimportant space in the ad is taken up by capitalized sans-serif font spelling out a slogan encouraging the viewer to “be stupid.”

Diesel’s new advertisement campaign is geared towards the 16 to 35 year old market. The ad looks fitting for print, magazine or billboard. The messages in the image are short and feature an accompanying action that embodies it.

The Diesel ad campaign are done in a similar vain as the “go forth” Levi campaign. These campaigns urge us to become part of the products’ culture, which is extrapolated from the American culture. The Levi commercials appeals to a “Manifest Destiny”-like theme; Diesel focuses more on a creative, spontaneous aspect. An interesting aspect of Diesel’s route is that it dissuades “being smart.” This can be seen as appealing to anti-intellectual sentiment, but seems more geared towards hesitation and prudence.

I find these advertisements provocative and memorable for their uniqueness and absurdity. Although the actions depicted are unrealistic to possibly occur in day-to-day life it could be that there lies their appeal.

 

http://adsoftheworld.com/media/print/postit_monitor
Buy Post-it Ad

This advertisement is for Post-It notes. It is a square piece of paper tapped to an Apple computer monitor. Written on it is “BUY POST-IT!” On the bottom right corner is the familiar post it logo. I suspect the target audience to be within the 20 to 45 years old; be well acquainted with computers and the product; and use it at work. The ad makes the point that there is no substitute for Post-it. This ad would probably be seen in a magazine or as a poster, to be only glance at it.

The advertisement is effective because it can be glanced at and understood, doing so there is no argument. It is simple and direct.

 


Hasan & Partners Ad

This advertisement was done by a Finnish advertising agency. The ad has a unique format by today’s standards, it features a white background and sans-serif black text. Most ads these days expect you to pay no more than a few seconds worth of attention; this ad requires you to stop and read through it, something I would expect more from older advertisements. The paragraph text fits nicely into a square, with a tiny sentence sticking out. In my opinion it seems like a correct decision, if the reader chooses to jump to it they will see how absurd it reads and might pull them into finding the context of it. The beginning sentence of the ad works very well to hook the reader’s attention. It starts like an anecdote or joke told at a party.

The copy of the advertisement features two references to stores: Target, and Wal-Mart. The ad sets them against each other by calling a specific product purchased from each as “nice” and “cheap” respectively. The ad also refers to the Clio awards, handed out to outstanding advertisements each year. The subject matter of the advertisement is humorous. The speaker sets up an elaborate story for an injury. The reader can infer that this story is untrue and the speaker and the husband were up to other things.

This advertisement successfully highlights how the advertising agency takes risks for results.

 

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  1. Statues updates are a double edged sword.On one hand, everyone is now a potential primary source.It skyrockets the bystander effect. Responsibility just erodes away.
    http://blakegint.wordpress.com/2010/11/18/bill-nye-passes-out-audience-tweets/#comment-67
  2. As a smoker, I would just buy a cigarette case. Problem solved.However, all smokers I have encountered hope to quit. The proposed images are scary, but it cannot be the only step taken. As silly as this seems, there has to be a support network for those who want to quit and they must see in person the results of longterm use.
    http://blakegint.wordpress.com/2010/11/11/warning-labels-for-cigarette-cartons/#comment-68
  3. This ad provokes thought and emotion extremely well. The red stains on opposite corners frame it like a macabre scrapbook. The placement of text makes it radiate with annoyance. But I cannot get over how they capture the dog.It seems to me they captured the dog like a pig after slaughter. Legs neatly tied together and decapitated. The dog looks dead.
    http://blakegint.wordpress.com/2010/11/09/advert-4-peta-is-super-amazing/#comment-69
  4. People will do anything for an easy dollar. I’ve heard of people selling their car as ad space and making a nice living off that, but this took me by surprise. But the concept doesn’t seem very far-fetched to me; brand names and designers essentially make you pay to be their promoter. Nike doesn’t sell because their shoes are state-of-the-art, they sell because of their pretty logo.
    http://blakegint.wordpress.com/2010/10/28/topic-of-the-week-oct-28/#comment-70
  5. You would think Straus’s job would be safe, but this only goes to show the conflict for direction the conservatives face. I was surprised this year at how much the Republican vote was divided in some elections. I would think someone like Straus would be more warmly viewed amongst conservatives, he understands the importance of bipartisanship and understands the need to compromise.It looks like the upcoming sessions in DC and Austin will be dramatic.
    http://mthomps5.wordpress.com/2010/11/21/stand-with-straus/#comment-29
  6. Pardon my cliche, but this is just politics as usual.Some tend to think the president runs the country, but there are too many players in the American political scene. He has to deal with the legislative branch, lobbying groups, corporations, and uphold previous deals with who knows whom.I think the only mistake Obama made was allow the public to place so much faith in him.
    http://madeleineconnolly.wordpress.com/2010/11/12/obama-struggles-overseas-and-loses-supporters-along-the-way/#comment-36
  7. This ad effectively embodies the product. It is crisp and simple. Most ads these days are eyesores, but this one is pleasant. The only thing I would change about the ad is the tracking. The paragraph would looked much nicer as a solid rectangle. But that’s just me looking for something to critique in it.
    http://madeleineconnolly.wordpress.com/2010/11/05/stacys-pita-chips-ad/#comment-37
  8. To think there was a time you had to try to contact somebody. These days you can safely assume they are avoiding you.I read somewhere of an Amish community that had an interesting approach to technology. They analyze whether or not a specific piece of technology holds them a greater benefit or greater loss and judged how much of it they needed of it.
    http://courtneymedford.wordpress.com/2010/10/30/3g-on-mt-everest/#comment-33
  9. I don’t see this as the death of a culture, but simply creating a global bridge for business. The way I see it, English is to the business world what Latin is to the scientific community.
    http://courtneymedford.wordpress.com/2010/10/21/japan-goes-english/#comment-34
  10. As much as I love opening a letter with my name on it, I dread mailing something myself. I always fear I have the wrong postage, or the letter will get lost somewhere or that the mail-carrier will simply deliver it to the wrong house.The reliability of digital mail cannot be competed against. And you can always check the outbox to make sure things have been sent. It’s not as fun as opening a letter, but it feels good.
    http://baileybounds.wordpress.com/2010/11/28/u-s-postal-service-considers-stopping-saturday-mail-delivery/#comment-41
  11. As someone who will be flying this holiday season, the full body scanner seems like the lesser of two evils. I understand the need for security, but there has to be a respect for the individual. In my previous experiences flying, TSA agents have been disrespectful and unhelpful. The thought of them touching me or seeing “my junk” scares me.
    http://baileybounds.wordpress.com/2010/11/22/topic-of-the-week-5/#comment-42
  12. William Golding must have envisioned school buses when he wrote Lord of the Flies. I could conjure up at least a dozen memories of fists, words and objects being thrown carelessly. Driving a school bus has to be one of the most stressful jobs in the world. Discipline is a part of this, but it can’t be the only thing.
    http://sloanegarvey.wordpress.com/2010/10/22/school-bus-systems/#comment-7
  13. Duval has some good points. I don’t think ESPN should necessarily make a new exclusive network. It should just begin mentioning it on their shows and add more female hosts.
    http://ezamora2.wordpress.com/2010/10/16/espn-and-women/#comment-29
  14. This is a very interesting idea that I think could be used in everyday life. By removing something we think we need to be happy, we learn its not so. I think the school is healthily challenging their to students to reevaluate their needs.
    http://ezamora2.wordpress.com/2010/09/18/what-would-you-do-without-facebook-for-a-week/#comment-30
  15. It seems the business motto of: “there is no such thing as a free lunch” has entered the YouTube dialect. As long as corporations are guaranteed a profit from YouTube, we can assume they will remain the #1 video website.Interesting to think how much of an issue copyright was when YouTube first came out.
    http://ezamora2.wordpress.com/2010/09/07/youtube/#comment-31
  16. It seems to me Apple is trying to get MySpace out of the music business. I think Apple has a clear advantage, their music player is extremely popular and they make a fortune off legal downloads. I hope to see independent artists take advantage of Ping and use it to market themselves.
    http://srobert5.wordpress.com/2010/09/16/oh-apple-apple/#comment-12
  17. I agree with you, this ad is very effective. Smokers merely pass the thought when it comes to secondhand smoke. This ad got me to think about friends, family, and even pets that I could hurting with secondhand smoke. I can guarantee you that next I light up, I’ll be keeping an eye on who I might be hurting.
    http://megseeger.wordpress.com/2010/11/30/advertisement-2/#comment-28
  18. I agree with you, this ad seems a bit ineffective. Sketchers seems to be more geared towards convincing the viewer that in order to have fun they have to wear their shoes. The shoes seem bland and typical. I would expect the shoes to mirror all the lively colors used in the posters, instead they look ordinary. I’m not sure what kind of fun those kids are having, but I can tell you I wont be joining them.
    http://megseeger.wordpress.com/2010/11/30/advertisement-1/#comment-29
  19. I’m glad to know I’m not the only person who thinks there is a strange atmosphere in theaters. Although the more I think of it, the more I believe everything could share this atmosphere. Just a nighttime walk through campus brings me chills, the thought of 125 years worth of students and faculty teaching and learning. It’s inspiring.
    http://smcderm.wordpress.com/2010/10/11/the-magical-movie-palace/#comment-12
  20. I’m not Broadway expert, but it seems to me there is more pressure for success in the U.S. Broadway has a reputation to upkeep and is probably less willing to take chances. I think Americans see the liberty in subject matter as a reflection of social instability and tension; something they don’t want to be found in their own culture. I do think you bring up a valuable point though. The fact is American audiences will find the actors’ accents delightful.
    http://smcderm.wordpress.com/2010/09/12/pipeline-to-broadway/#comment-13